Why is it read?

This is the question to ask before you write.
Writing is all about answering questions. For a blog questions might be

• What is new and interesting?
• What is worth to spend time and attention on?
• What is worth thinking about?

This post is about the question "How can I meet the readers demands when writing?" and the – short - answer is: "Think about the questions the reader has and answer them!"

The - slightly - longer answer is:
If you want somebody to read what you write you ask him to spend time and effort. It’s more probable that get what you want (attention) if you give to the reader what he wants. That’s why you have to understand the readers needs (i.e. his questions). Answering a specific question is by far easier than “writing on a topic” and the result is more readable. It helps to focus on the reader and prevents you from extravagating.

Here are some questions you can ask yourself while writing:

• Why would someone read what I write?
• Who will read it?
• What are the readers questions?
• Which of the readers question do I want to answer?